Back Neck Label
We pioneered the “tear-off” label system for total personalisation back in 2010 so that our clothing can become completely yours. Our back-neck labels have a small tear-off tag with the size on one side and our style code on reverse. It’s up to you if you would like to keep it as is, sew in your own branded label alongside it or replace it entirely.
Care Label
We are obliged by law to print our name and address on our care labels. However, we do this on a tear-off label, which also includes the size, country of origin and where our cotton is grown for full traceability. It’s our customer’s choice whether to keep some or all of this information by either tearing out the entire label or simply cutting off our contact details.
Underneath our tear-off label is a satin or organic cotton wash care instruction and fibre composition label which contains all the necessary legal requirements to sell across Europe.
Digital Product Passport
All our garments feature QR code labels which allow the wearer to access the product's Digital Product Passport. It gives insight into the supply chain and the environmental impact.
Find out more on the Impact Calculator page.